ATL Marketing

Above-the-Line (ATL) marketing refers to advertising activities that have a broad reach and are largely non-targeted, aiming to build brand awareness and goodwill. This includes traditional media channels such as television, radio, and print. For the promotion of Healthy Cola, we leveraged ATL marketing by partnering with Radio 4, a popular station with a wide audience. Through engaging radio ads, we highlighted the unique benefits of Healthy Cola, such as being sugar-free and calorie-free, while maintaining the classic cola taste. This approach helped us reach a diverse audience, creating buzz and driving interest in our innovative product.

RADIO

For the promotion of Healthy Cola, they leveraged ATL marketing by partnering with Radio 4, a popular station with a wide audience. Through engaging radio ads, they highlighted the unique benefits of Healthy Cola, such as being sugar-free and calorie-free, while maintaining the classic cola taste. This approach helped them reach a diverse audience, creating buzz and driving interest in their innovative product. The benefits they received from this marketing strategy include:

  • Increased brand awareness among a broad audience

  • Enhanced product visibility and recognition

  • Generated excitement and interest in Healthy Cola

  • Drove consumer demand and interest in healthier alternatives

  • Strengthened the brand’s reputation as an innovator in the health-conscious market

VIDEO

To promote Healthy Cola, they employed a BTL marketing strategy by creating and uploading a captivating video advertisement on YouTube. This video showcased the unique benefits of Healthy Cola, such as being sugar-free and calorie-free, while maintaining the classic cola taste. By leveraging the power of YouTube’s vast audience and precise targeting options, they effectively reached health-conscious consumers and encouraged them to try Healthy Cola. The benefits they received from this marketing strategy include:

  • Increased brand visibility through engaging video content

  • Targeted reach to specific demographics interested in health and wellness

  • Enhanced consumer engagement with interactive and shareable content

  • Improved brand recall through memorable visual and auditory elements

  • Boosted product trials and conversions by highlighting the unique benefits of Healthy Cola

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