BTL Marketing

Below-the-Line (BTL) marketing involves highly targeted, direct advertising methods aimed at specific groups of consumers. This includes techniques such as direct mail, sponsorships, in-store promotions, and digital marketing strategies. For the promotion of Healthy Cola, they applied BTL marketing by focusing on in-store tastings, social media campaigns, and influencer partnerships. By providing free samples in supermarkets and health stores, they allowed consumers to experience the product firsthand. Coupled with engaging content on social media and collaborations with health influencers, they effectively reached and engaged their target audience, driving interest and loyalty towards Healthy Cola.

SALE PROMOTION

For the promotion of Healthy and Tasty’s healthy juices, they implemented a strategic sales promotion campaign. This approach involved offering discounts, bundle deals, and limited-time offers to attract new customers and encourage repeat purchases. By emphasizing the health benefits and delicious flavors of their juices, they effectively captured the attention of health-conscious consumers. The benefits they received from this marketing strategy include:

  • Increased sales and revenue through attractive offers and discounts

  • Enhanced customer engagement with promotional activities

  • Boosted brand loyalty by rewarding repeat customers

  • Expanded customer base by reaching new segments

  • Raised awareness about the health benefits of their juice products

Coupons

For the promotion of Healthy and Tasty’s healthy products, they launched a coupon campaign offering 20%, 30%, and 50% discount coupons. This strategy attracted budget-conscious consumers and encouraged trial and repeat purchases. By highlighting the health benefits and delicious flavors of their products, they effectively engaged their target audience. The benefits they received from this marketing strategy include:

  • Increased customer acquisition by offering attractive discounts

  • Improved customer retention through incentivized repeat purchases

  • Enhanced brand loyalty by rewarding customers with significant savings

  • Boosted sales and revenue during the promotional period

  • Raised awareness about the health benefits of their products

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