Combining Instagram Stories of Gulfood with offline marketing exemplifies Through-the-Line (TTL) marketing. Instagram Stories provide a broad reach and high engagement, sharing live updates and interactive content to captivate your audience. Offline marketing, such as personal interactions at Gulfood, allows for tangible experiences and direct customer feedback. Promoting Healthy Cola through these channels has increased brand awareness, engaged customers through interactive content, boosted sales with effective promotions, and created a holistic marketing approach. This comprehensive strategy ensures maximum reach, engagement, and sales, leveraging the strengths of both digital and offline platforms.

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